News And Media

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FCC Drive Away Hunger in Quebec
Tuesday 14 October, 2014

Sherrington, october 15, 2014 -Proud partner of the Farm Credit Canada Drive Away Hunger campaign, Veg Pro International will be greeting the official food drive at its place of business in Sherrington, on October 15th. For the occasion, Veg Pro will give away over 10 000 pounds of food to Moisson Rive-Sud.

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Fresh Attitude salads in the desert!
Thursday 26 March, 2015

Yep, you read that right. At this very moment, our salads bring a fresh breeze to one of the seven Canadian teams that are taking part in the Rallye Aïcha des Gazelles in the Moroccan desert. Driving their fabulous 4X4 decorated to Vegpro’s brand colors Fresh Attitude, our brand ambassadors, Emilie Heckmann and Julie Lorazo, will be going over sand dunes for the next 9 days in this extreme off-road rally. Bringing together 150 teams of women (the Gazelles) from the 4 corners of the world, tthe “Rallye Aïcha des Gazelles du Maroc” is in its 25th edition. As a proud partner, we wish them the best of luck in their adventure. Follow the crew 176- Fresh Attitude on their facebook page.

 

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Our New Stir Fries are now available in supermarkets across Quebec
Tuesday 25 November, 2014

Fresh Attitude is proud to introduce to Quebecers its new range of fresh vegetables stir fries, ready-to-heat in the microwave. Processed at our Sherrington, QC facility from vegetables grown out of our fields of Quebec and Florida, these products are available in the refrigerated counter of the fruit and vegetable section of major grocery chains in the province.

Sold in single servings, these easy-to-cook vegetable stir fries will become your preferred choice for a quick lunch or for a side dish served with chicken or beef. Available in four delicious Asian-inspired flavors, they will certainly appeal to both young and old consumers. Each recipe has been carefully developed to offer a selection of original and thematic toppings that blend perfectly with various mixtures of vegetables.

Thanks to their unique design, the bowl packaging optimizes the steam cooking, preserving ingredients’ nutritional value and eliminating the use of oil or fat. Finally a healthy pre-packed meal featuring fresh and crisp vegetables all year round.

Tasting sessions will take place very soon in stores. Try them all!

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Fresh Summit 2014, Veg Pro was there!
Tuesday 21 October, 2014

Veg Pro wishes to thank everyone that came by our booth over the week-end, for the 2014 edition of the PMA’s Fresh Summit. See you all next year in Atlanta!

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Fresh Attitude, partner with the National Bank for its advertising campaign
Thursday 22 May, 2014

Sherrington, may 12, 2014 – Fresh Attitude has become a partner of the National Bank for its advertising campaign :
A business partner for many years, the National Bank has recently chosen Veg Pro International and Gerry Van Winden to illustrate the quality of the customer relationship during its last publicity campaign.

The ad was first released on April 21 on the show ” Dans l’œil du dragon ” on the ICI-Radio Canada channel. National Bank plans to broadcast the commercial until July 6 on this channel, and until June 1st on regular networks (TVA, Vtele, Télé-Québec) and some specialty channels (Canal D, Z, Historia, Argent, LCN, RDI, RDS, RIS, Explora, RDS2).

We thank the National Bank for having chosen us as an example of the enterprise partnership in business banking.

Link to the video

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DUX 2014 Public vote – Thank you all for your support!
Wednesday 30 April, 2014

Sherrington, April 30, 2014 - Last January, Veg Pro has introduced its new Salad kit – Greek Mix – at the DUX contest. The competition aims to recognize, enhance and spotlight the best practices in Quebec’s organizations and food industries, aiming at developing healthy lifestyles.

New this year, the “Public Vote” gave Quebec consumers the opportunity to elect their favorite product, project and communication, nominated for the DUX 2014 contest. Close to 15,000 people answered.

The results are finally in, and our delicious salad finished 7th out of 27 winners!

We wish to thank all our fans for your loyalty and support.

Show participants:

http://programmedux.com/vote-du-public/

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Gerry Van Winden awarded the Food Technology Merit Award (Article available in French only)
Monday 10 February, 2014

AAAITA (Association des Anciennes et Anciens de l’Institut Technologique Alimentaire) Bulletin – February 2014

On February 10, 2014, Gerry Van Winden was awarded the Technology Merit Award from the Quebec Food Technologists Association.

Trained at the St-Hyacinthe Institute of Food Technology, Gerry Van Winden has always considered research and technology as a way to innovate and perform better in a world where food trends are constantly evolving.

Read more about his journey

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Fresh Ideas
Saturday 11 January, 2014

Food In Canada, Canada’s Food & Beverage Processing Magazine – Hélèna Katz – January 11, 2011.

Helena Katz questions Sylvain Racette, Vice President, Sales and Marketing for Veg Pro International. The company’s history, its products, its innovative approach and strong relationship with consumers are discussed in this article that traces the path of the successful business.

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Gerry Van Winden – winner of the prestigious Moisson d’Or Award (Article available in French only)
Thursday 05 December, 2013

L’Alimentation –December 5, 2013

On November 15, 2013, Gerry Van Winden was honored with the Moisson d’Or Award from the Quebec Produce Grower Association. This award is given to individuals whose work, commitment and leadership have contributed to the development of the Quebec vegetable sector. L’Alimentation highlights the exceptional path of Gerry Van Winden and Veg Pro International.

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The family member of the Napierville Company Delfland are designated “2013 Agricultural Family of the Year” (French Press Release)
Thursday 05 December, 2013

UPA – Press Release – Éliane Hamel – December 4, 2014

We are proud to announce that the family of one of our partner farms, Delfland Inc., have just received the title of “2013 Agricultural Family of the Year” by the Fondation de la famille terrienne in the 89th Annual General Meeting of the Union des Producteurs Agricoles. In its statement, the UPA traces the extraordinary journey of one of Quebec’s producers for almost 60 years and the descendant of Cisca and Arie Van Winden, brother of Peter and John Van Winden. (Article available in French only)

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