News And Media

Vegpro International not affected by the situation on romaine lettuce from Yuma, AZ
Monday 23 April, 2018

We wanted to confirm that, in light of the very recent information regarding an investigation surrounding an outbreak of E-coli 157 linked to romaine grown in the region of Yuma, Arizona, to our knowledge and after diligent checks, all romaine lettuce processed by Vegpro International and available in Fresh Attitude’s products has been and is currently coming from Florida.

The CDC, the US Centers for Disease Control,  is advising consumers not to eat chopped romaine lettuce that has been grown in Yuma. If a person is not sure where the lettuce is grown, CDC is advising that it be thrown away and not eaten.

FDA is currently investigating in the Yuma area. Investigators have not been able to pinpoint a specific location or ranch for the source of the contamination. Here is a link to the CDC website for details: https://www.cdc.gov/ecoli/2018/o157h7-04-18/index.html 

This outbreak is not linked to the previous romaine lettuce outbreak last December — the E. coli strains are different.

We would like to further re-assure our consumers that their safety remains our top priority. We will continue to put food safety at the forefront of our operation and keep on applying a rigorous food safety approach to ensure safe products from our facilities.

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FRESH Attitude brand, establishes its presence in the Okanagan Valley
Friday 08 December, 2017

Vegpro International, a Canadian leader in ready-to-eat packaged salads sold under the FRESH Attitude brand, establishes its presence in Coldstream, British Columbia to provide fresh, local and sustainable produce to Western Canada.

Coldstream, British Columbia, December 6, 2017 – Coldstream Ranch has agreed to sell Vegpro

International approximately 700 acres of premium agricultural land for the development of Vegpro’s packaged salad greens in Western Canada. The vertically integrated salad grower intends to begin operations in Coldstream starting in the spring/early summer of 2018. The transaction provides an opportunity to add value to the Coldstream agricultural land base while maintaining the integrity of one of the oldest continually operating ranches in Canada.

“Since I met Gerry Van Winden last summer, I have been impressed by his vision to create a Western platform in salad. His idea to bring organic production and develop a sustainable source of fresh produce in Coldstream will be very positive for the region while ensuring that our agricultural lands are used for what they are intended,” said Keith Balcaen, owner of the Coldstream Ranch.

Vegpro International is family owned and operated. Taking advantage of its vertical integration, Vegpro controls quality from field to fork. The company’s FRESH Attitude brand has a leading market presence with the most established Canadian retailers. With its favorable climate, quality soils and proximity to a quality labor pool, Coldstream represents the ideal location to implement the company’s Western Canadian operations and an opportunity to bring sizable organic vegetable production to the Okanagan Valley.

“We believe that Coldstream brings optimal conditions to establish Canada’s leading organic salad growing operation. Today, most of the organic produce originates from the West Coast of the US. Growing local organic produce for Canadians is one of the main goals we are pursuing in establishing a presence in Coldstream. Through our numerous visits in the region, we found a supportive community that shared our vision” said Gerry Van Winden, Founder and President of Vegpro.

“Today is an exciting day for Coldstream, particularly the Agriculture sector. The investment and commitment from Vegpro to establish their western operations in our community will bring significant economic benefits to Coldstream and Greater Vernon as well as enhance the agricultural productivity of lands within the ALR. I look forward to working with Vegpro as they move through the process of setting up their farming and administrative operations. “ said Mayor Jim Garlick, District of Coldstream

In addition to the farming operation, a 70,000 sq. ft. state of the art produce packing facility will create additional employment opportunity for local communities. Led by an experienced team, Vegpro will look to hire for several key positions in anticipation of commencing operations. Vegpro International intends to create approximately 200 new jobs over the next 3 years. The first wave of job postings will be available soon at http://vegpro.com/en/careers/

About Vegpro International

For nearly 20 years, Vegpro International has been the leading producer of fresh vegetables in Canada and is known for its FRESH Attitude brand. Specializing in the production and packaging of baby lettuces and crucifers, it also markets a wide range of vegetables grown on its own farmland. Thanks to their fields in Quebec and Florida, it provides top quality products throughout the year. Its mission is to be recognized as a leader in innovation of agricultural production and packaging of ready to eat vegetables, by bringing a combination of freshness and convenience to North America.

# # #

If you would like more information, please contact Mr. Jonathan Blais at Vegpro International Inc or

email at jblais@vegpro.com.

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Montreal’s Expo Manger Santé et Vivre Vert
Wednesday 09 March, 2016

For the first time this year, Fresh Attitude is a proud participant of the Montreal’s Expo Manger Santé et Vivre Vert, taking place March 11, 12 and 13. On this occasion, you will discover our new “Super Food” made with baby kale.

Held at Montréal’s Palais des Congrès, this unique exhibition allows all food lovers to discover the delights and natural products from Quebec’s producers and other regions.
With over 250 exhibitors in food, ecology and overall health, Expo Manger Santé et Vivre Vert also offers 80 lectures and cooking demonstrations for the curious mind.

On this occasion, our Chef and R & D Manager, Luc Van Winden, will do a cooking demonstration on the Kale trend in food on March, 11 at 10:45.

Come visit us at booth 738!

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National Order of Agricultural Merit 2015
Thursday 29 October, 2015

 Sherrington – October 16th, 2015: A great year of recognition for our farming partners.

It is with great pride that we highlight the achievement of two of our farming partners this year with them winning the National Order of Agricultural Merit award. The 1st place in the Silver medal category went to Hotte and Van Winden Farm. The 3rd place in the Gold category went to Delfland Inc. Congratulations to both producers for winning these awards, which are especially renowned in the Canadian agricultural sector.

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Fresh Attitude salads in the desert!
Thursday 26 March, 2015

Yep, you read that right. At this very moment, our salads bring a fresh breeze to one of the seven Canadian teams that are taking part in the Rallye Aïcha des Gazelles in the Moroccan desert. Driving their fabulous 4X4 decorated to Vegpro’s brand colors Fresh Attitude, our brand ambassadors, Emilie Heckmann and Julie Lorazo, will be going over sand dunes for the next 9 days in this extreme off-road rally. Bringing together 150 teams of women (the Gazelles) from the 4 corners of the world, tthe “Rallye Aïcha des Gazelles du Maroc” is in its 25th edition. As a proud partner, we wish them the best of luck in their adventure. Follow the crew 176- Fresh Attitude on their facebook page.

 

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Fresh Summit 2014, Vegpro was there!
Tuesday 21 October, 2014

Vegpro wishes to thank everyone that came by our booth over the week-end, for the 2014 edition of the PMA’s Fresh Summit. See you all next year in Atlanta!

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FCC Drive Away Hunger in Quebec
Tuesday 14 October, 2014

Sherrington, october 15, 2014 -Proud partner of the Farm Credit Canada Drive Away Hunger campaign, Vegpro International Inc. will be greeting the official food drive at its place of business in Sherrington, on October 15th. For the occasion, Vegpro will give away over 10 000 pounds of food to Moisson Rive-Sud.

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Fresh Attitude, partner with the National Bank for its advertising campaign
Thursday 22 May, 2014

Sherrington, may 12, 2014 – Fresh Attitude has become a partner of the National Bank for its advertising campaign :
A business partner for many years, the National Bank has recently chosen Vegpro International Inc. and Gerry Van Winden to illustrate the quality of the customer relationship during its last publicity campaign.

The ad was first released on April 21 on the show ” Dans l’œil du dragon ” on the ICI-Radio Canada channel. National Bank plans to broadcast the commercial until July 6 on this channel, and until June 1st on regular networks (TVA, Vtele, Télé-Québec) and some specialty channels (Canal D, Z, Historia, Argent, LCN, RDI, RDS, RIS, Explora, RDS2).

We thank the National Bank for having chosen us as an example of the enterprise partnership in business banking.

Link to the video

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DUX 2014 Public vote – Thank you all for your support!
Wednesday 30 April, 2014

Sherrington, April 30, 2014 – Last January, Vegpro has introduced its new Salad kit – Greek Mix – at the DUX contest. The competition aims to recognize, enhance and spotlight the best practices in Quebec’s organizations and food industries, aiming at developing healthy lifestyles.

New this year, the “Public Vote” gave Quebec consumers the opportunity to elect their favorite product, project and communication, nominated for the DUX 2014 contest. Close to 15,000 people answered.

The results are finally in, and our delicious salad finished 7th out of 27 winners!

We wish to thank all our fans for your loyalty and support.

Show participants:

http://programmedux.com/vote-du-public/

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Gerry Van Winden awarded the Food Technology Merit Award (Article available in French only)
Monday 10 February, 2014

AAAITA (Association des Anciennes et Anciens de l’Institut Technologique Alimentaire) Bulletin – February 2014

On February 10, 2014, Gerry Van Winden was awarded the Technology Merit Award from the Quebec Food Technologists Association.

Trained at the St-Hyacinthe Institute of Food Technology, Gerry Van Winden has always considered research and technology as a way to innovate and perform better in a world where food trends are constantly evolving.

Read more about his journey

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