News And Media

Montreal’s Expo Manger Santé et Vivre Vert
Wednesday 09 March, 2016

For the first time this year, Fresh Attitude is a proud participant of the Montreal’s Expo Manger Santé et Vivre Vert, taking place March 11, 12 and 13. On this occasion, you will discover our new “Super Food” made with baby kale.

Held at Montréal’s Palais des Congrès, this unique exhibition allows all food lovers to discover the delights and natural products from Quebec’s producers and other regions.
With over 250 exhibitors in food, ecology and overall health, Expo Manger Santé et Vivre Vert also offers 80 lectures and cooking demonstrations for the curious mind.

On this occasion, our Chef and R & D Manager, Luc Van Winden, will do a cooking demonstration on the Kale trend in food on March, 11 at 10:45.

Come visit us at booth 738!

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National Order of Agricultural Merit 2015
Thursday 29 October, 2015

 Sherrington – October 16th, 2015: A great year of recognition for our farming partners.

It is with great pride that we highlight the achievement of two of our farming partners this year with them winning the National Order of Agricultural Merit award. The 1st place in the Silver medal category went to Hotte and Van Winden Farm. The 3rd place in the Gold category went to Delfland Inc. Congratulations to both producers for winning these awards, which are especially renowned in the Canadian agricultural sector.

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Fresh Attitude salads in the desert!
Thursday 26 March, 2015

Yep, you read that right. At this very moment, our salads bring a fresh breeze to one of the seven Canadian teams that are taking part in the Rallye Aïcha des Gazelles in the Moroccan desert. Driving their fabulous 4X4 decorated to Vegpro’s brand colors Fresh Attitude, our brand ambassadors, Emilie Heckmann and Julie Lorazo, will be going over sand dunes for the next 9 days in this extreme off-road rally. Bringing together 150 teams of women (the Gazelles) from the 4 corners of the world, tthe “Rallye Aïcha des Gazelles du Maroc” is in its 25th edition. As a proud partner, we wish them the best of luck in their adventure. Follow the crew 176- Fresh Attitude on their facebook page.

 

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Fresh Summit 2014, Vegpro was there!
Tuesday 21 October, 2014

Vegpro wishes to thank everyone that came by our booth over the week-end, for the 2014 edition of the PMA’s Fresh Summit. See you all next year in Atlanta!

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FCC Drive Away Hunger in Quebec
Tuesday 14 October, 2014

Sherrington, october 15, 2014 -Proud partner of the Farm Credit Canada Drive Away Hunger campaign, Vegpro International Inc. will be greeting the official food drive at its place of business in Sherrington, on October 15th. For the occasion, Vegpro will give away over 10 000 pounds of food to Moisson Rive-Sud.

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Fresh Attitude, partner with the National Bank for its advertising campaign
Thursday 22 May, 2014

Sherrington, may 12, 2014 – Fresh Attitude has become a partner of the National Bank for its advertising campaign :
A business partner for many years, the National Bank has recently chosen Vegpro International Inc. and Gerry Van Winden to illustrate the quality of the customer relationship during its last publicity campaign.

The ad was first released on April 21 on the show ” Dans l’œil du dragon ” on the ICI-Radio Canada channel. National Bank plans to broadcast the commercial until July 6 on this channel, and until June 1st on regular networks (TVA, Vtele, Télé-Québec) and some specialty channels (Canal D, Z, Historia, Argent, LCN, RDI, RDS, RIS, Explora, RDS2).

We thank the National Bank for having chosen us as an example of the enterprise partnership in business banking.

Link to the video

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DUX 2014 Public vote – Thank you all for your support!
Wednesday 30 April, 2014

Sherrington, April 30, 2014 – Last January, Vegpro has introduced its new Salad kit – Greek Mix – at the DUX contest. The competition aims to recognize, enhance and spotlight the best practices in Quebec’s organizations and food industries, aiming at developing healthy lifestyles.

New this year, the “Public Vote” gave Quebec consumers the opportunity to elect their favorite product, project and communication, nominated for the DUX 2014 contest. Close to 15,000 people answered.

The results are finally in, and our delicious salad finished 7th out of 27 winners!

We wish to thank all our fans for your loyalty and support.

Show participants:

http://programmedux.com/vote-du-public/

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Gerry Van Winden awarded the Food Technology Merit Award (Article available in French only)
Monday 10 February, 2014

AAAITA (Association des Anciennes et Anciens de l’Institut Technologique Alimentaire) Bulletin – February 2014

On February 10, 2014, Gerry Van Winden was awarded the Technology Merit Award from the Quebec Food Technologists Association.

Trained at the St-Hyacinthe Institute of Food Technology, Gerry Van Winden has always considered research and technology as a way to innovate and perform better in a world where food trends are constantly evolving.

Read more about his journey

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Vote for your favorite salad!
Thursday 16 January, 2014

concours DUX

DUX 2014 Public Vote

At the beginning of this New Year, we are proud to participate in the famous DUX 2014 contest with our new Fresh Attitude ready-to-eat salad kit: the Greek mix!

The DUX contest aims to recognize, promote and spread exemplary practices from Quebec’s food industry to develop healthy habits.

This year, in addition to the expert panel’s evaluation, DUX created a new «public vote» category. You can now vote for your favorite salad and support the delicious Greek mix by clicking on:

http://programmedux.com/vote-du-public

Vote for your favorite and share the good news to your family and friends!

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Fresh Ideas
Saturday 11 January, 2014

Food In Canada, Canada’s Food & Beverage Processing Magazine – Hélèna Katz – January 11, 2011.

Helena Katz questions Sylvain Racette, Vice President, Sales and Marketing for Veg Pro International. The company’s history, its products, its innovative approach and strong relationship with consumers are discussed in this article that traces the path of the successful business.

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